PHASE 1
About Hoarfrost Media
A local news website and podcast covering Petawawa and the upper Ottawa Valley, funded by the advertising it sells directly to local businesses.
PHASE 2
Who we are
Hoarfrost Media began publishing in 2019 as a small local news website covering Petawawa town council, the wider Renfrew County area and the civilian economy that surrounds Garrison Petawawa. A podcast followed two years later, giving the same reporting a spoken form for listeners driving between Pembroke and Deep River.
Today the site and podcast run as one masthead, operating as CANADIAN MILITARY FAMILY MAGAZINE LTD.. Our focus stays local: council decisions, business openings and closures, community events, and the seasonal rhythms of a region shaped by the Ottawa River and the Algonquin edge.
Advertising is how the operation stays independent of any single funder. The three placements on our rate card are booked directly with our advertising desk, separately from the newsroom that writes our articles.
PHASE 3
What we do
Hoarfrost Media publishes local news articles on our site, produces a seasonal podcast, and sells advertising space across both. What's included in that advertising offer:
- ✓Valley Community Board — a text listing across our local news pages.
- ✓Seasonal Podcast Series Sponsorship — presenting sponsorship across a four-episode series.
- ✓Valley Lattice Partnership — combined site, newsletter and podcast presence over six weeks.
PHASE 4
Where we are
Our newsroom and advertising desk are based at 19 ALBERT STREET, PETAWAWA, ON K8H 2N4, within Petawawa. Our coverage area extends across the upper Ottawa Valley — Pembroke, Renfrew County, Deep River, Garrison Petawawa's surrounding civilian economy, and the Algonquin edge.
Advertisers, readers and podcast listeners can visit or contact us directly through the details on that page.
A short glossary
- Community board
- Our text-listing advertising section, shown on every local news page.
- Host read
- A sponsor mention spoken by a podcast host, written and approved in advance.
- Partner-labelled article
- Sponsored content clearly marked as such, distinct from our news reporting.
- Booking desk
- The team that confirms dates, invoices and creative approval for every placement.
PHASE 5
Who provides the services
Managing editor
Oversees the , and keeps editorial content separate from paid placements.
Advertising coordinator
Confirms bookings, schedules placements and proofs listing and sponsor text before it runs.
Podcast producer
Records episodes, drafts host-read scripts for sponsor approval and compiles listen reports.
Reporting staff
Cover council meetings, local business news and community events across the Valley.
PHASE 6
How we work
We keep three things consistent across every placement: a fixed, published rate card so advertisers know the cost before booking; a review step where you approve the listing, host-read script or article draft before it runs; and a direct line back to the booking desk for any question during the run.
3
Fixed placements on the rate card
$149
Starting price, CAD
5
Communities in our coverage area
2019
Year the site began publishing
CONTACT
Ready to book a placement or want to ask a question first?